Microsoft Is Working Hard On A Netflix-For-Games That Works On Any Device

It is safe to say that the Xbox console is not the most popular. A Microsoft had a hard time fighting Sony came Switch, and now Nintendo is yet another reason why Microsoft needs to worry about.

But the company is already creating what could be playing a great game, a real Netflix video game that would go beyond the Xbox audience. For a monthly fee, users can not only play the games they want, but also convey that game experience on any device, not just Microsoft consoles.

Microsoft formed a complete cloud division with a focus on the game and is apparently ready to talk about the project.

"Phil [Spencer] really wanted a dedicated team focused solely on cloud games," he said Kareem Choudhry told The Verge in an interview. "These were conversations that started happening last summer, and really start to create the structure of the organization at the end of last year."

Spencer is now the head of Microsoft games and reports directly to CEO Satya Nadella, while the cloud division is led by Choudhry, a 20-year veteran from Microsoft.

"We believe that there will be 2,000 million players in the world, and our goal is to reach each of them," Choudhry explains. "We are looking for ways to make that content available to everyone, no matter what device they are on," he added.

Microsoft will not do that by selling Xbox consoles. Instead, a cloud streaming service is created that works on many devices, including the Xbox.

Game Pass, the company's gaming subscription service, could be one of the products that Microsoft integrates into its future product of games in the cloud. The company says it is "really happy" with the success of Game Pas so far.

"What we do with Game Pass and the creation of a subscription-based product, where more than half of the content is third-party content," Microsoft said. "I would say that we started from the perspective of a subscription product."

When will the new service be launched and how will this service be called? That is not something that Microsoft is willing to announce. Microsoft is not the only company that watches the transfer of games to their devices. Nvidia has a similar program in place, but does this for the time being on the PC. The question is, does the game developer want to participate in the subscription service for streaming games based on the Netflix cloud?